Strategic design,
measurable results.

Strategic design,
measurable results.

Strategic design,
measurable results.

I specialize in transforming digital products into powerful business assets. By merging strategic design
with data-driven insights, I build solutions that not only delight users but also achieve critical business
goals. My projects have consistently led to increased engagement, higher conversion rates, and
measurable revenue growth.

I specialize in transforming digital products into powerful business assets. By merging strategic design with data-driven insights, I build solutions that not only delight users but also achieve critical business goals. My projects have consistently led to increased engagement, higher conversion rates, and measurable revenue growth.

I specialize in transforming digital products into powerful business assets. By merging strategic design with data-driven insights, I build solutions that not only delight users but also achieve critical business goals. My projects have consistently led to increased engagement, higher conversion rates, and measurable revenue growth.

Let's Chat!

  • San Jose Sharks
  • SAP Center at San Jose
  • Tech CU Arena
  • Sharks Ice - San Jose, Fremont, Oakland
  • Baffle
  • San Jose Sharks
  • SAP Center at San Jose
  • Tech CU Arena
  • Sharks Ice - San Jose, Fremont, Oakland
  • Baffle

Portfolio

Portfolio

Portfolio

Three mobile screenshots of Sharks365 Member Hub in a logged in, member state
Three mobile screenshots of Sharks365 Member Hub in a logged in, member state
Three mobile screenshots of Sharks365 Member Hub in a logged in, member state

How a Digital Hub Increased Engagement and Retention Among Top Members

San Jose Sharks | 2025

Web and mobile views of SAP Center's website
Web and mobile views of SAP Center's website
Web and mobile views of SAP Center's website

Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue

Empowered All Users: Our Accessibility and UX Revamp

Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue

SAP Center | 2024

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Mobile view of the Los Tiburones app experience
Mobile view of SAP Center Persona on mobile
Mobile view of the Los Tiburones app experience
Mobile view of SAP Center Persona on mobile
Mobile view of the Los Tiburones app experience
Mobile view of SAP Center Persona on mobile

Simplified the User Experience by Reducing the Number of App Personas

Created a Bilingual Experience to Celebrate the Latino and Hispanic Communities

San Jose Sharks + SAP Center | 2024

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Desktop view of Baffle.io
Desktop view of Baffle.io
Desktop view of Baffle.io

Tripled Demo Requests Through a Strategic Redesign Focused on Updated Content

Baffle | 2022

Baffle | 2022

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Interested in connecting?

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Let's Chat!

© Erin Tucci 2025

© Erin Tucci 2025

© Erin Tucci 2025