The website’s goals no longer fit the growth of the company and there was a need to increase leads into the sales pipeline.
Redesign the website to better display the problems Baffle solves and what those solutions are with a focus on driving traffic through our marketing funnel to Schedule a Demo.
• Erin Tucci - Marketing Associate
• Brian Willis - Head of Design
Visual Designer
9 - 12 Months
Check out Baffle's Website
*Note: The homepage of baffle.io has been updated since this project's completion, but the secondary and tertiary page designs are from this project.
The Process
While my title was Marketing Associate, Baffle was a startup with less than 25 employees which meant I wore multiple hats. Since Brian knew I had a background in graphic design and he was the whole design team, he pulled me in to help with the website redesign. We started by talking about why we were redesigning the site, who the target audience was, and how I could help. He had already had branding down so I jumped in on user experience and icon design.
I started by reviewing what Brian had already worked on and used that to dive head first into design research. I had only been a part of the Baffle team for 6 months as a consultant by this point and was unfamiliar with most of the verbiage that came with working for a cloud software startup in the cybersecurity space. Dictionary and Google Search were my best friends during this process as I was learning about the industry while researching competitors. They were also the best tools to guide me while designing the icons.
