1. Research & Stakeholder Collaboration: I began by conducting research with internal stakeholders, especially those who interact directly with fans. A key takeaway from these meetings was the need to prominently feature information on bag policy and parking on the homepage, as these were the most common fan questions.

2. Vendor Research & Strategy: I reviewed over 25 websites built by Carbonhouse to understand the platform's capabilities. This research informed our design strategy and helped us identify key features to incorporate, ensuring a clean and intuitive look.

3. Streamlining Site Architecture: I redesigned the sitemap to improve user flow and navigation. I reduced the top-level navigation, making key information like ticketing and mobile app guides more accessible. Additionally, I ensured we had internal control over the footer, which allowed us to easily update important legal and accessibility links. This change standardized the user experience across all Sharks Sports & Entertainment sites.

4. Strategic Design & Content Management: I chose a static header design to highlight multiple high-priority events, which also streamlined the process for our Brand Marketing Manager who fields constant requests for this top promotional space.

While the design was in progress, my team and I used Carbonhouse's content management platform, EasyContent, to organize all the necessary copy, images, and content. This platform was crucial for collaboration and tracking our progress.

5. Rigorous Testing & Quality Assurance: After a two-month production delay, we launched into an intensive testing phase. My team and I meticulously reviewed the site on both desktop and mobile, checking for broken links, image quality, and accessibility compliance like alt text. To ensure a flawless launch, we enlisted every department with a stake in the project to provide additional feedback. This final collaborative review caught several small errors and one critical linking issue, which was quickly resolved.