A significant challenge was the disconnect between our season ticket members and crucial information. Email communication proved ineffective, with members frequently missing updates on benefits and exclusive events. On top of this, Account Representatives move around often leaving members unsure of who to contact when their established point of contact changed. This resulted in a critical need: to create a centralized, easily accessible platform where members could effortlessly find all vital game day and membership information, ultimately closing the communication gap and fostering a more seamless and informed experience.